Ci Research – Business to Business research specialists
Ci Research is an established and experienced full service agency that offers a flexible, intelligent and tailored approach to market research. We have over 20 years’ experience of working on business-to-business and industrial research projects for our private and public sector clients. This extends to European and global studies for internationally renowned businesses.
When Ci was established in 1989, its primary focus was on providing research services for business-to-business and industrial organisations – our first client was ICI. As such, we have vast experience of conducting market research and insight studies for clients across a broad range of sectors and markets, including:
- Banking / financial services
- Building products
- Business support
- Food and drink
- Professional services
- Waste management
Typically business-to-business research is far more complex than consumer research. Advising on the most appropriate research solution requires a thorough appreciation of your target audience, especially where there are multiple decision-makers and customers within a business.
This is where Ci comes to the fore. We have completed research across all areas of the globe, engaging with business people from a variety of different sized companies and functions across a range of industries – from financial directors to farmers, production managers to local practitioners, and R&D chemists to restaurateurs.
Our business-to-business and industrial research experience extends to customer satisfaction measurement, market segmentation, branding research, proposition testing, marketing campaign evaluation, service benchmarking, market share studies and employee research.
And if you need further reassurance of our capabilities in this area, just look at our client list. We have worked with companies both large and small on business-to-business projects, including well known global brands such as Bayer, Exxon Mobil, Huntsman, RSA and TNT to name but a few.
Whatever your information needs, just give us a call. We are happy to advise and help you to with any research requirement, and are committed to delivering actionable insight that “Makes a Difference”.